Real Estate business has seen tremendous growth and so has been the need of Real Estate agent. Today more and more people are getting interested to become home owner and as the demand for real estate need increases the role of Real Estate Agent becomes more important. In the past one agent use to provide services to both seller and buyer but as the real estate market changed people started to realize that specialized service is more logical and beneficial. In Real Estate industry now buyer/seller are looking for specialized agents who can provide specialized related expertise, information and services required to complete the process. When a real estate agent represents both buyer and seller it really restricts agents to provide impartial service to either party.
Let’s look at the both (Seller/Buyer) scenario separately. A real estate agents who is a listing agent of seller has a fiduciary, ethically and moral duty to represent seller only.
By getting Exclusive Right to Sell Listing, the real estate agent is promising seller that he will live no stone unturned to market the home and find the best buyer at maximum possible market value for the home.
As a Buyer’s real estate agent he need to find the right home for buyer along with should all information of the community. When a buyer is exploring to buy a real estate property in new community, he is very much interested to find out several information related to that particular community such as population, crime, climate, schools, traffic, living standards etc. Buyer’s real estate agent should be well informed with all these information so that he can provide that information to buyer. It will be easier for buyer to make the decision based on these information. Once the buyer is ready to buy real estate property in the community then other part of the real estate agent’s duty starts. As buyer’s agent it is his responsibility to find a real estate property, as per buyers requirement. It is also buyer’s real estate agents duty to negotiate the best market price with seller.
So if seller and buyer are represented by their own specialized agent then both agents can play a partial and specialized role for their client..
So it is quite clear that one real estate agent representing both seller and buyer can not justify providing specialized service to both party. Both buyer and seller are in different need of services. That’s why specialized real estate service has become more in demand where buyer/seller can get impartiality specialized service during the process.
Never before has the role of specialists in the world of real estate been more important. With buyers and sellers requiring more services, the industry has seen an explosion of agents who specialize in either the representation of sellers or buyers. These specialist agents can provide a wealth of services and maintain a complete impartiality during the sales process as there is only one client to concern them.
Historically the sales transaction and the concerns of the buyer were the purview of a single realtor. However, as the industry has progressed so have the needs of each party and so the specialist arose. Buyers have some very particular needs, and specifically the need to feel that their best interests are seen to. Listing agents are representatives of the home’s owner and in that role they have a primary responsibility to that owner. How could they properly look after the needs of an interested buyer as well?
So what is it that a buyer’s agent does? Primarily the buyer’s agent will begin with the location of suitable properties for their clients. This is usually based upon a list of requirements and desires that the client has communicated to the agent. They will then arrange viewings and recap their findings with their clients and assist in deciding upon a good candidate for an offer. This will be based on the wealth of community information that a buyer’s agent commands. As specialists, they are experts on their given area which is critical in the education of clients on the areas that they are considering. Once a property is decided upon, the buyer’s agent changes significantly, evolving into an overseer-negotiator role. They will typically coordinate the inspections and conduct the negotiations with the listing agent. This includes the execution of the buyers subjects and the closing of the actual contract.
There is an art to representing a buyer. It is a role that has become ever more crucial in an industry where customer service is the single most important thing that an agent can offer. If you are in the market for a home then the buyer’s agent is the friend that you need to make sure that you are given the service that you deserve.

One of the most important things to do when purchasing a home is to find a great real estate agent to make the process flow smoothly and effectively.  A question many people ponder is how to find a good real estate agent.  The best agent may not necessarily work at one of the top ten agencies in the area.  The agent who will work best for you would be an experienced agent who will listen to your needs, act in a professional and ethical manner and knows the market in your area.1.)Word-of-Mouth or ReferralMost real estate professionals attract a sizable amount of business because of a satisfied client who recommends them to a friend, family member or neighbour.  When you are thinking of purchasing a home, it is a good idea to ask those around you who they have used and ask them to elaborate on their specific experience with the real estate agent in question.  Successful real estate agents strive to make customer satisfaction their number one priority and will do everything they can to facilitate a good experience for a customer.  Try to find an agent that has a proven track record and reputation for delivering quality service, customer satisfaction, and have experience in the neighbourhoods that you are looking in. 2.) Do an Online Search For Real Estate AgentsThere are many online resources available when searching for a real estate agent referral, but this by no means ensures quality.  The agents referred online may have paid a fee to the website owner to be listed in the directory.  Performing a Google search of the top agents in your area and then reviewing their websites will give you a good list of agents to interview.  Agents who have experience in the field will tell you, but a newer agent will more than likely have the extra time to spend working with you.  Review any customer testimonials or feedback about an agent you may be interested in retaining.3.) Visit Open Houses in the AreaYou should visit some area open houses where you can actually meet with a potential agent in a non-threatening manner.  Here you can see how they work, collect business cards, formulate an opinion and talk with them on a personal basis.  If you are thinking about selling a home, pay close attention to how the agent presents the home.  Make sure the agent is polite, informative, approachable and professional.  Does the agent promote the home by handing out professional looking feature sheets or other related materials?  Is the agent trying to play up the features that make the home more enticing?  Or is the agent in the corner, back turned and uninvolved in the whole scenario?  4.) Pay Attention to Real Estate SignsCarefully monitor the real estate signs in your neighbourhood.  Observe how long from the day they go up until the home is actually sold.  An agent who has a high sales turnover might be a better choice than an agent who has lots of for sale signs but few sold signs.  An agent who gets results is what you want.5.) Why Agents Use Printed AdvertisingThere are two main reasons real estate agents use printed advertisement.  First is to advertise and sell a specific piece of real estate.  Secondly, advertising is used to promote the agent handling the transaction.  By checking the local Sunday real estate ads in your neighbourhood and then checking the agents website, you can find the agents who may specialize in your particular neighbourhood.  Contact the agent and inquire about their expertise and ask any other relative questions you may have.6.) Seeking Recommendations from Other Real Estate ProfessionalsAsk around and seek out other real estate agents for a referral.  Most agents are happy to refer a buyer or seller to another associate, if the service you require is not a specialty they can provide.  Some agents only specialize in resale property, while others work predominantly with the sale of new homes.  Other agents work exclusively with commercial or investment properties.  Mortgage brokers are a great resource for agent referrals; many brokers have first-hand knowledge and can point you in the direction of a top-quality real estate agent and remember professionals tend to refer like-minded peers. There is also typically a referral fee involved for the referring professional so be careful that they refer you to the best Agent not the one that pays the highest referral fee.

The GREATEST real estate agent in the world is an interesting topic of conversation as well as being a contest.

Now, let me explain first that I do not consider myself the “Greatest real estate agent in the world” but I do consider myself a very adept and professional real estate agent who offers the finest real estate services in Panama City, Florida!

However, this sounds like a fun contest and I thought I would enter and have a little fun with it.

So, let’s begin…

I believe there is much more to the true nature of being the “Greatest real estate agent in the world”, I also believe that it’s about understanding, learning and offering the greatest real estate services available. Anywhere!

What goes into being the “Greatest real estate agent in the world”? Well, in my opinion there are allot of things agents can do to help their primary focus of selling real estate and assisting their customers in purchasing real estate:Advertising – The agent must be focused and advertise not only to achieve a strong market penetration, but also be able to reach the most qualified readers for their advertisement.Market and Product Knowledge – The agent must maintain a strong and thorough knowledge of their local real estate market. To this they must spend hours researching sales and listings, expired listings and withdrawn listings. Honest and ethical – One trait I believe sets the “Greatest real estate agent in the world” apart from other agents is their ability to be honest and hold their morals and ethics to the very highest of standards! Their dealings with not only their clients and customers must exemplify high moral and ethical behavior, but also their dealings with other real estate agents as well as supporting professionals such as Loan offices, builders, contractors etc.Investment foresight – I believe another strong trait is the ability to be able to discern which properties make the strongest case for their clients and customers investment strategy. Not only being able to calculate rates of return, Gross Rent Multipliers, Potential Gross Income and other variables but also understanding how these variables affect the purchase of a customers or clients real estate investment strategy!Technology insight – Being able to not only understand the technology that exists today to assist a real estate agent in their business but also having the ability to apply that technology is a paramount consideration today.

As technology becomes a more important part of our daily lives, it also becomes a primary tool to provide additional services and assistance to real estate agents clients and customers.

The application of technology, aside from having a website is no easy task. After all, the expertise of real estate agent is selling real estate! However, the ability to utilize and implement effectively the available software and hardware in an agents business will allow that agent to be recognized as a leader in their market and industry.

These are but a few of the factors that go into making the “Greatest Real Estate Agent in the World” a reality for any real estate agent in today’s highly competitive real estate market.

In my opinion, there is so much to becoming the greatest, that to actually decide who this person is would be beyond the abilities of most experts today.

However, we as real estate agents must continue to strive to be the best we can be for our local market place. Our eye on the prize of being the “Greatest Real Estate Agent in the World” should remain our focus through out our careers.